CHRISTMAS 2017 - SELFRIDGES LONDON
June 2017
A quintessentially British look for Christmas
A quintessentially British theme for this year’s Selfridges Christmas windows found Propability working once again, alongside several other preferred suppliers of the store, with the Creative Presentation team to bring the Christmas windows to life for the festive season. A series of floats were created in MDF and lavishly decorated with display mannequins and products to create a street party parade style theme. Thousands of meters of ribbon in red, white, midnight blue, ivory, silver and gold were laid out by hand in different designs to produce unique fringing for each float. Propability adapted the floats, mannequins and bicycles with steel support structures to ensure they could withhold the weight of vast amounts of merchandise and stock to be displayed.