AUTUMN -  FENWICK, MULTIPLE STORES

September 2019 

Unveiling individuality across Fenwick stores 

Working across nine Fenwick stores, Propability produced various aspects for the scheme which celebrates the individuality of people, working from the concept of unveiling through the clever use of curtains and plinths. With mannequins featuring strongly in the concept which features curtains being drawn back to reveal a ‘look’. Props manufactured at Propability included 295 cardboard tubes covered in different coloured felt as well as stairs made in MDF. Movement was also introduced for curtain reveals with fabric attached to 3/4 of the circumference of an MDF ring. The rings were attached to ceiling-mounted turntables, when turning these would hide and reveal the mannequin and product through the gap in the curtain. A simple but highly effective scheme that sparks curiosity and consideration for what it is to have your own sense of style and individualism.