TIMELESS FASHION - FENWICK BOND STREET
January 2020
Fashion Trends Last a Season, Style is Timeless
The new year is all about sustainability at Fenwick. The visual creative conjures up various inspirational concepts all together conveying a sense of newness to arrive. Egg shaped clouds created from Gypsophila bundles were suspended from above and displayed with the graphic backdrops. The backdrops show grainy black and white photography of old fashioned retail interiors which capture a moment in time. The justaposition of the graphics against the mannequins styled in classic timeless garments communicates a sense of sustainability. Fashion lasting through time. The sustainability message is buy well and buy better by investing in stylish classics that last - rather than fashion trends for one season.