HOARDING - LEGO STORE, LONDON

July 2016

#legostorelondon hoarding

For the development of the new Lego store in London’s Leicester Square, Propability were asked to produce and install over 40 metres of hoarding to advertise the launch of the store.

Depicting a new lego character wearing a bowler hat who announced arriving soon, the scene -  running the perimeter of the building,  showed Lego workmen and London stylised characters busy at work in preparation for the big day!