AQUASCUTUM REGENT ST & HARRODS
April/May 2010
Tape measure and surreal prop inventions.
For the luxury British clothes retailer, Propability worked with Just So to produce and install a number of key creative features for their window concepts. Amongst other inventions, was the installation of giant hanging metal tape measures.
Another scheme featured a giant free-standing butterfly net, Union Jack flag - fashioned from real bamboo, MDF flocked silhouettes of birds and ‘Dali style’ elephants on bamboo stilts all completely designed, fabricated and produced from the Propability workshop and re-created on site.